Okay, for those of you who don’t know, The Ice Bucket Challenge is a viral fundraising campaign making the rounds on social media. The basic premise is this. Someone calls you out an “nominates” you. Either you donate money to fight ALS (Lou Gerig’s disease of which Stephen Hawkings is a sufferer) or you have to dump a bucket of ice water on yourself (to simulate the muscle cramping that all suffers of ALS have to deal with) and raise awareness by nominating five other people.
Basically, you either kick the cause some sheckles, or you publicly debase yourself and help by raising awareness. Or, if you’re a nut like me, you do both. Many of the pack of pseudo-intellectuals have been rolling their eyes at this campaign, but it has raised $21.8 MILLION dollars in a week so they can all go to hell. God forbid people have some cheap laughs while supporting a worthy cause.
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